Relationship 101: Guide to Improving the Franchisor-Franchisee Relationship
Relationships require hard work. Marriages do not last for 50 years without good work from both parties. The same holds true for a franchisor-franchisee relationship. To improve this relationship and it is essential that this relationship remain strong, there are only two things that you have to bear in mind: culture and commitment.
The culture has to be suitable for both parties. Also, both the franchisor and franchisee have to exhibit the same commitment to a set of shared goals. In order for these goals to be achieved, both parties should know their respective roles and actually want it.
Nurture a Good Culture
Maintaining a good relationship between the franchisee and franchisor rests on the culture being created and established by them. The corporate culture, including beliefs, values and work ethics should all be aligned for a perfect match between the entire franchise system and the franchisee. Prospective franchisees should always remember to look into the culture of the franchise system that they are looking to engage with. This culture that the franchisor has currently in place should match with your financial and personal goals. The franchise company should have a culture that encourages and promotes a fair place to perform business and discuss business concerns. After all, a potential franchisee not only looks at the brand or marketing model, what they are actually buying into is the franchise system, the culture and people. If this good start pans out, a long-term relationship is then forged.
Get the Parties to Commit
All franchise systems operate with three simple components: a brand, a system and its corresponding support. By committing to these three key components, you can ensure success for both the franchisee and the franchising business. The franchisor should start by protecting the brand for the franchisee. The franchisor can do this by making sure that the product has a steady and strong market. Support of the franchise system is also important. Some franchisors support the whole system by providing assistance in logistics and even training of franchisee’s employees. The franchisee should be able to trust in the support that the franchisor offers. The franchisee should also commit to the system by following protocols and not straying from the tried and tested guidelines of the franchise system. Also, they have to work with the franchisor to protect the brand.
Finding the right franchise and building a good relationship with your chosen franchise is a tough job. But you do not have to do it alone. Fran Frog, a Franchise Consulting Agency is here to help. Give us a call now.