Our job at FranFrog is to match your franchise with fitting candidates from our network of potential investors. The fact is, not all franchisees may succeed using your model. As the franchisor, you may lose your time and resources on that particular individual, when you could have spent it more productively on a different person, organization or business entity with higher potential for success using your franchise. In our process, we look for the right candidates with the right skill set – the ability to succeed in your franchise and in the type of business environment in which you participate.
We mutually assess your franchise and the franchisee. We look for franchisors with skills and possible experience – we are not here to look for anyone with the money to invest in your franchise. We look for good investors who will become an asset to your brand in the long run.
Keep in mind that you are the highest authority when it comes to your brand. You need to provide candidates with the key information that will enable them to make sound decisions. Once the franchisee becomes committed, it is essential that that level of trust be maintained.